Who we are
and what we stand for


Our work centres on helping organisations to develop the resources they need to work effectively with journalists.

Our mission is to help build client-media relationships with skill, passion and dedication.

Our approach is to craft a service bespoke to each client, without compromise.

Our vision is to inspire an agency movement valuing community, quality and work-life balance.

Client-media relationships built with skill, passion and dedication.


Gifted was founded in 2018 by Kristina Fox, a trained journalist and media relations specialist with more than a decade’s worth of experience developing and running press office teams in national NHS organisations.

An advocate for work-life balance and doing more of what you love, Kristina's supported colleagues to board level in preparation for national media interviews, parliamentary appearances and international events, alongside leading crisis management communications, planning and training.

Find out more about our services by getting in touch today.

Contact Us